Thursday, 22 December 2011

Pet food definitions: 100% Complete & Balanced

The definition of 100% Complete is that the food contains all the nutritients essential for life.
The definition of Balanced is that the food contains the minimum quantities necessary of all essential nutrients.
Therefore a pet food can be labelled 100% Complete, but not be able to sustain life without the pet having to eat large quantities of it in order to obtain it's minimum requirements; leading the owner to believe that the pet enjoys the food and the pet towards obesity.

Patrick, J.S. (2006) Deconstructing the Regulatory Fa├žade: Why Confused Consumers Feed their Pets Ring Dings and Krispy Kremes.  [Internet] Available from: (accessed 21/12/2011)

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